Web app & industries
No. The web app connects any WhatsApp Business number and works for real estate, clinics, salons, restaurants, education, travel, agencies, SaaS, retail and more. It is rolling out in early access; request access here. Shopify stores can install the app today.
Triggers come from webhooks, Zapier, forms (Typeform, Webflow, WordPress, HubSpot) and calendars (Calendly, Cal.com). Contacts and consent status sync from Klaviyo or through Zapier and webhooks; CSV import is on the roadmap. Product or service data for the AI chatbot syncs from a feed or is entered in the app.
Every industry on the solutions page: each playbook bundles the right automations, templates and timing. You can also start from a blank automation.
Yes: Free, Lite $19/month and Pro $49/month, with 7-day trials and no message caps. Shopify stores are billed through Shopify; web app workspaces pay by card.
Getting started
A Shopify store, or for the web app, any business with a WhatsApp Business number. The free chat widget works with only your WhatsApp number. For automations and campaigns you'll also connect a WhatsApp Business account through Meta; Recoverly walks you through it in about two minutes.
The chat widget: under five minutes, including enabling the theme embed. Automations: 2–5 minutes each to configure, plus Meta's template approval (usually minutes, occasionally a few hours).
No. Everything is point-and-click: on Shopify the widget is a theme app embed you enable with one toggle; on the web app you paste one script tag. Automations are built from curated templates in a visual editor.
The admin runs in 8 languages — English, French, Spanish, German, Italian, Portuguese, Dutch, and Arabic (with full right-to-left support). Message templates can be written in any of those languages too.
WhatsApp & Meta
Yes — this is Recoverly's coexistence mode. Connect via Meta's official Embedded Signup, scan a QR from your WhatsApp Business app (Settings › Linked devices), and both keep working. History imports, and your phone's chats sync with the Recoverly inbox both ways. Full explainer here.
Fully official. Recoverly is a Meta Tech Provider sending through the WhatsApp Business Platform (Cloud API). No unofficial clients, no number-banning risk from sketchy gateways.
WhatsApp requires pre-approved templates for any business-initiated message — it's how the channel stays spam-free (and why open rates stay sky-high). Recoverly ships ready templates, submits them, and tracks approval for you. Replies within a customer-service window don't need templates.
Meta scores every business number green, yellow, or red based on how customers react to your messages. Recoverly shows your rating and automatically pauses sending if it turns red, protecting your number while you adjust.
Meta's current coexistence documentation lists no change to voice and video calling. What does change while a number is linked: broadcast lists in the app become read-only, and disappearing messages, view once and live location are turned off in one-to-one chats. Messaging in the app and through Recoverly is unaffected.
Messaging & consent
Only customers who opted in — through the storefront widget, the text-marketing checkbox at checkout, or a back-in-stock signup. Recoverly records the consent source for every subscriber and shows it to you.
They're opted out immediately — automations, campaigns, and the AI all stop messaging them. Opt-outs are suppressed rather than deleted, so a CSV import or sync can never accidentally re-subscribe them.
Cart reminders go to shoppers who provided their phone number at checkout, under Shopify's checkout consent. Anyone can stop them instantly with STOP, and Recoverly never messages a suppressed contact.
No. The AI only replies to customers who message you first, inside WhatsApp's 24-hour service window. It never initiates, never answers opt-out requests with sales talk, and steps back when you join the conversation.
Billing & plans
Free forever for the chat widget. Lite is $19/month for the whole platform: all automations, AI chatbot, inbox, campaigns, subscribers and CSV export. Pro is $49/month and adds integrations (Klaviyo, Zapier, Shopify Flow, Shiprocket, Judge.me, Loox, webhooks) and priority support. Paid plans start with a 7-day free trial, billed through Shopify for stores or by card on the web app. See pricing.
No. No message caps, no contact tiers, no overages. Meta bills its own WhatsApp conversation fees separately through your WhatsApp Business account.
Yes. Downgrade, cancel or uninstall whenever you like. Uninstalling on Shopify triggers Shopify's data-deletion webhooks and we erase your data accordingly; web app workspaces can request deletion from settings or support.
Data & privacy
Only what the features need: store settings, order/checkout status for triggers, customer name and phone for delivery, your Meta connection, and message records for your inbox and analytics. Full details in the privacy policy.
Yes — we respond to Shopify's GDPR webhooks (customer and shop redaction) with permanent deletion, we never sell personal data, and consent provenance is first-class in the product.
On the public roadmap at recoverly.canny.io — merchants vote, we build in the open.

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