WhatsApp for retail stores & boutiques

Bring shoppers back through the front door

Your regulars already message you about opening hours and whether the blue one comes in a medium. Recoverly puts WhatsApp for retail stores to work: pickup-ready alerts, restock messages, launch invites, offers for opted-in customers, and a review ask after every visit.

Keep your shop's number Free website chat button Shopify, or any POS via Zapier
98%
read rate, so pickup alerts get seen instead of archived
~60%
fewer “where is my order?” calls when order updates go out on WhatsApp
~5×
more reviews than an email ask
$0
for the website chat button: free forever, unlimited clicks
The problem

Where retail stores lose the second visit

Foot traffic is expensive. Repeat visits get lost in small moments: a pickup nobody knew was ready, a restock nobody heard about, a launch nobody was invited to.

The phone rings for the same questions

Are you open Sunday? Is my order ready? Do you have it in a size 8? Staff answer between customers while the line at the register grows.

Pickup orders that sit on the shelf

The ready-for-pickup email goes unread, the bag waits behind the counter for a week, and the customer calls to ask where it is.

Regulars you can't reach

Their numbers sit in the POS, but a text blast feels spammy and email gets ignored. Launch nights end up half empty.

Automations

WhatsApp for retail stores: the flows that bring people back

Pickup, restock and review flows come ready to run. Shopify stores sync orders and inventory automatically; other systems connect through Zapier or a webhook.

Click-and-collect and pickup-ready alerts

Order confirmed, then ready for pickup with the store address, today's hours and what to bring. A second reminder can follow 48 hours later, unless the order is marked collected.

How it works →

Back-in-stock alerts

A Notify me button on sold-out products collects WhatsApp signups. When inventory returns, every subscriber hears first.

How it works →

Loyalty offers and launch invites

Invite opted-in customers to a launch night, a private sale or a trunk show. Target repeat buyers or recent customers; replies count as RSVPs.

How it works →

Personal shopping appointments

Styling sessions, fittings and alterations booked through Calendly, Cal.com or a Shopify booking app get a confirmation and a reminder 24 hours before.

How it works →

AI answers on hours, stock and returns

Opening hours, parking, returns, whether a style comes in another color: the AI answers from your FAQs and synced product data and passes holds and special orders to staff.

How it works →

Review requests after the visit

A few days after an in-store purchase or pickup, ask for a Google review while the visit is fresh. Local shoppers read those first.

How it works →
Playbook

Retail WhatsApp marketing that fills launch night

The list comes first: the opt-in popup on your website, the marketing checkbox at checkout and back-in-stock signups, each recorded with its consent source. Then invite the people who actually buy. Invites run on campaigns; restocks on back-in-stock alerts.

  • 3 weeks out · grow the list. Opt-in popup live, with early access as the reason to join.
  • 1 week out · repeat buyers. The first invite, with Reply YES to RSVP.
  • 2 days out · everyone opted in. The open invite, with the offer and the hours.
  • Day of · RSVPs only. Time, address and what's on.
  • Day after. A review ask for buyers, a restock alert for what sold out.
Campaign · Fall preview night
Audience
Repeat buyers · opted in
386 recipients
Invite
sent Thu 10:00 · 71 replied YES
sent
Reminder · day of
RSVPs only · 15:00
scheduled
Review ask
buyers · 3 days after
queued
Getting started

Live this week

01

Connect the shop's number

Sign in with Meta, pick the number printed on your shop window, and scan a QR code from the store phone. Its WhatsApp Business app keeps working.

02

Connect your store

Shopify stores sync orders, customers and inventory automatically. Other POS and e-commerce systems connect through Zapier or a webhook.

03

Grow the list, then switch on flows

Put the free chat button on your website and turn on the opt-in popup, then enable pickup alerts, restocks, appointments and reviews. Set quiet hours, publish.

Templates

Messages that get replies

Use them as-is or edit the copy; Recoverly submits templates to Meta for approval.

Ready for pickup
Pickup reminder · 48h
Back in stock
Launch invite
Styling session
Google review
FAQ

WhatsApp for retail stores, asked and answered

No. Shopify stores get orders, customers and inventory synced automatically. Other POS systems trigger messages through Zapier or a webhook on Pro, and the chat button, AI chatbot and inbox work for any shop through the web app.
Only to customers who opted in to WhatsApp marketing. Build the list with the website opt-in popup, the marketing checkbox at checkout and back-in-stock signups; every contact carries its consent source, and STOP is honored instantly. Pickup alerts and order updates are utility messages about the customer's own order.
On Shopify, yes: titles, prices, stock and links sync daily, so the AI chatbot can answer and send the link. Holds, special orders and anything it isn't sure about go to staff in the shared inbox.
Yes. Automations can be scoped by location, so each store sends its own address, hours and pickup details, and every conversation lands in one shared inbox. Each workspace runs on one WhatsApp number today.
Yes, free. The chat widget adds a WhatsApp button with unlimited clicks, a welcome bubble and business-hours rules. On Lite, the opt-in popup turns visitors into subscribers. On Shopify it's a one-toggle theme embed.
The chat widget is free. Lite at $19/month covers pickup alerts, back-in-stock, appointments, reviews, the AI and the inbox. Campaigns for launches and loyalty offers are included in Lite. Pro at $49/month adds Zapier and webhooks for your POS, plus priority support. No message caps; Meta bills template fees at cost. See pricing.

Turn one visit into the next one.

Connect your shop's number, add the free chat button to your site, and let pickups, restocks and launches bring people back.

Free plan forever 7-day trial on paid plans No message caps Cancel anytime