WhatsApp automation for agencies

Add WhatsApp to every retainer, without adding headcount

Clients keep asking for WhatsApp. Recoverly gives you WhatsApp automation for agencies on Meta's official platform: connect a client's number in about two minutes, launch proven flows, and report on reads and replies. Then point the same flows at your own proposals.

Official Meta Tech Provider Flat plans, no message caps Multi-workspace plans coming
2 min
to connect a client's WhatsApp Business number via Meta's Embedded Signup
98%
read rate, the number clients ask about in every report
0
message caps or markups; Meta bills each client's account at cost
8
template languages for clients selling across markets
The problem

Where agency WhatsApp work gets stuck

Agencies don't struggle to sell WhatsApp. They struggle to deliver it profitably and still chase their own pipeline.

Every client becomes a custom build

One wants cart recovery, one wants reminders, one wants lead follow-up. Without ready-made flows, each becomes a scoping call, a developer and a late launch.

Per-message pricing eats the margin

Tools that mark up Meta's fees or charge per seat make WhatsApp hard to quote. Your retainer ends up subsidizing someone else's pricing model.

Your own leads wait their turn

The proposal goes out Friday and gets chased next Wednesday, if someone remembers. Your own pipeline gets whatever hours are left.

Automations

WhatsApp automation for agencies, for clients and your own pipeline

Every flow ships with templates, timing and stop rules. Use them for clients, or point them at your own leads.

Instant lead follow-up

A form, an ad lead or a Calendly booking gets a WhatsApp reply in seconds, with one quick question on budget. Hot leads get your call first.

Proposal follow-up

Send the proposal and let the sequence chase it: a check-in at 24 hours, a walkthrough offer on day 4, a last note on day 7. Any reply, or a won deal, stops it.

Client onboarding sequence

A signed contract starts a welcome and a checklist, one step at a time: connect the number, send brand assets, book the kickoff. Each step waits for a reply or your tag.

Monthly report delivery

On the first of the month, your reporting tool or a Zapier schedule sends a short summary with a link to the full report. Questions come back in the thread.

Review and referral asks

After a launch or a strong quarter, ask for a Google or Clutch review. Tag a happy client in your CRM and a referral ask follows.

How it works →

Client flows on the client's own number

Each client gets a workspace with their own number, templates and consent list. Launch cart recovery, reminders, lead follow-up or broadcasts; Meta bills the client directly.

Playbook

How to package WhatsApp as a retainer line item

A structure clients understand: a fixed setup fee, automations as the monthly line item, campaigns as the upsell. Your software cost stays flat per client, so the margin is yours.

  • Week 1 · setup. Connect the number, set up the business profile, submit templates.
  • Week 2 · core flows. Lead follow-up or booking reminders, whichever pays the client first.
  • Month 1 · report. Read rates, replies and the results each flow drove.
  • Month 2 · upsell. Broadcasts to the opted-in list, plus the AI chatbot.
  • Every quarter. A review ask and a referral request, tagged from your CRM.
Client rollout · Luma Dental Studio
Number connected
coexistence · front-desk phone still in use
live
Templates
6 utility · 2 marketing
approved
Appointment reminders
412 sent this month
running
Monthly report
sent 1 Nov · client replied
delivered
Getting started

Live this week

01

Request early access

The web app is rolling out in small batches. Tell us you're an agency and how many clients you manage; we'll set up your first workspace with you.

02

Connect a client's number

The client, or you with admin access to their Meta business portfolio, continues with Meta and confirms the number. Their phone app keeps working.

03

Launch from ready-made flows

Pick the flows that fit, edit the copy in the client's voice, set quiet hours, publish. Utility templates usually clear Meta review in minutes.

Templates

Messages that get replies

Use them as-is or edit the copy; Recoverly submits templates to Meta for approval.

New lead · instant
Proposal · 24h
Proposal · day 7
Onboarding welcome
Monthly report
Referral ask
FAQ

WhatsApp for agencies, asked and answered

Each client runs in its own workspace, with its own number, templates, consent list and plan; Meta invoices the client's WhatsApp Business account directly. Multi-workspace agency plans are coming with the web app: request early access and tell us how many clients you manage.
Not yet. White-label options are planned alongside multi-workspace agency plans as the web app rolls out; we won't promise a date. Today, every message goes out under the client's own WhatsApp name and number.
Ready-made automations for leads, bookings, orders and reviews, broadcasts to opted-in lists, an AI chatbot, a shared inbox, templates in 8 languages, and message logs with read receipts for reporting. Zapier and webhooks connect client CRMs and lead forms.
Someone with admin rights to the client's Meta business portfolio completes Embedded Signup in about two minutes: the client on a short call, or you, if they've given your agency access. The number and WhatsApp Business Account stay the client's.
Your cost is flat per client: Lite at $19/month for automations, AI and the inbox, including broadcasts, or Pro at $49/month for integrations and priority support. No message caps, and Meta bills its fees to the client's account at cost, so you can quote without guessing volume. See pricing.
Yes, and it makes the best demo. Reply to form and ad leads in seconds, chase proposals at 24 hours, day 4 and day 7, and let any reply stop the sequence. Every thread sits in the shared inbox for whoever owns the deal.

Make WhatsApp a line item on every retainer.

Request early access, connect your first client's number, and launch from flows that already work.

Free plan forever 7-day trial on paid plans No message caps Cancel anytime