WhatsApp automation that runs your follow-ups for you
Build automations like a flowchart: a trigger, a wait, a condition, an approved template, a stop rule. Recoverly sends from your own WhatsApp Business number through Meta's official API, handles the 24-hour rules and quiet hours, and attributes every reply and order back to the message that earned it.
What is WhatsApp automation?
WhatsApp automation is the practice of sending WhatsApp messages automatically when something happens in your business, instead of typing them by hand: a lead fills a form, a customer abandons a checkout, a booking is created, an order ships, a delivery is due, a review is worth asking for. Each event triggers a flow that waits the right amount of time, checks a condition (did they reply? did they pay?) and sends a pre-approved message template through the WhatsApp Business API.
Done properly, WhatsApp automation is not bulk messaging. It is one-to-one, event-driven and consent-based: every recipient opted in, every marketing template was approved by Meta, and every flow stops the moment its goal is reached. That is why automated WhatsApp messages keep 90%+ read rates while email campaigns fight for 20%.
Recoverly is a WhatsApp automation platform built on Meta's official Cloud API. It works for any business through the web app, and installs in one click on Shopify, where carts, orders and customers sync automatically.
- Lead follow-up reply in seconds to new leads, chase silent ones for days.
- Bookings & reminders confirmations, 24-hour reminders, no-show recovery.
- Orders & delivery confirmation, COD verification, four shipping milestones.
- Recovery & win-back abandoned carts, expired quotes, lapsed customers.
- Reviews & referrals ask at the moment of delight, link straight to the form.
- Support triage AI first response, auto-labels, human handover.
Everything a flow needs, nothing you have to code
Triggers from your tools, timing that respects your customers, templates Meta has already approved, and stop rules that prevent awkward double-sends.
Start from any event in your business
Native Shopify events, website forms, calendar bookings, webhooks, Zapier and tags. If it can send a webhook, it can start a WhatsApp automation.
- Commerce. Checkout abandoned, order created or paid, fulfillment updated, product restocked, COD order placed.
- Leads and bookings. Form submitted, booking created or cancelled, deal stage changed (via Zapier or a webhook).
- Anything else. A signed webhook endpoint per automation, plus Zapier and Shopify Flow actions. Contacts sync from Shopify, Klaviyo or your CRM.
Wait, check, branch
Delays from minutes to days, quiet hours per automation, and conditions on replies, orders, tags and time. Messages that would land at 3am wait for the morning window instead of being dropped.
- Waits. 15 minutes to 72 hours per step; up to three reminders per flow.
- Quiet hours. Define a send window per automation. Deferred, never dropped.
- Conditions. Replied, ordered, confirmed, tagged, clicked, or a time-of-day check.
- Stop rules. Order placed, appointment confirmed, lead replied: the flow ends and revenue is attributed.
Approved by Meta, ready in 8 languages
Every automation ships with proven templates. Edit the copy, add named variables like {{customer_name}} or {{appointment_time}}, and Recoverly submits the template to Meta for approval inside the app.
- Variables. Names, totals, dates, links, order numbers, product names, addresses.
- Buttons. Quick replies (YES / NO / Reschedule) and URL buttons that deep-link to checkout or booking.
- Languages. English, Arabic, German, Spanish, French, Italian, Dutch and Brazilian Portuguese, RTL included.
- Approval handled. Utility templates usually clear in minutes; status is tracked per template.
The boring parts, handled
Meta's 24-hour messaging window, template categories, quality ratings, retries, deduplication and rate limits are enforced by the platform so a mis-click never risks your number.
- Window-aware. Conversational replies inside the 24-hour customer window; approved templates outside it.
- Idempotent sends. One message per recipient per step, even if a flow is re-published.
- Quality-rating safe. Sending pauses automatically if Meta lowers your number's quality rating.
- Delivery receipts. Sent, delivered, read and replied, straight from Meta, per message.
What businesses automate first
Each one is a ready-made flow with templates, timing and stop rules already configured.
Abandoned cart recovery
Up to three timed reminders that bring buyers back to checkout. Recover up to 25% of abandoned carts.
Learn more →Appointment reminders
Confirmations, 24-hour reminders with one-tap confirm or reschedule, and follow-ups that halve no-shows.
Learn more →COD confirmation
One-tap YES/NO before you ship cash-on-delivery orders. Fewer fake orders, fewer returns.
Learn more →Lead follow-up
Reply to new leads in seconds, qualify with quick-reply buttons, chase silent leads for days.
Learn more →Order & shipping updates
Confirmation plus shipped, in transit, out for delivery and delivered. 60% fewer “where is my order?” tickets.
Learn more →Review requests
Ask right after delivery or the visit, link straight to the review form. Five times the reviews of email.
Learn more →WhatsApp automation vs the alternatives
Manual messaging doesn't scale, the WhatsApp Business app can't automate, and generic API tools charge per message and per user.
| Recoverly | WhatsApp Business app | Typical API tools | |
|---|---|---|---|
| Event-triggered automations | Yes, visual builder with waits and conditions | No, only away and greeting messages | Yes, often requires setup help |
| Keep your existing number and phone app | Yes, coexistence mode | Yes | Usually no: number migrates to the API |
| Message templates and Meta approval | Included, submitted in-app, 8 languages | Not needed (manual) | Included, often extra per template |
| Pricing model | Flat plans from $19/mo, no caps, campaigns included | Free, manual work | Per-user seats plus per-message markups |
| AI chatbot and shared inbox | Included from Lite | No | Add-ons, priced per agent |
| Revenue attribution | Per message, per automation | No | Rarely |
Comparison reflects typical products in the category as of September 2026. Named comparisons live under Alternatives.
Live in minutes
Connect your number
Continue with Meta, confirm your WhatsApp Business number, scan a QR code. Your phone app keeps working.
Pick an automation
Start from a ready-made flow for leads, bookings, orders or recovery. Edit the copy, set the timing and quiet hours.
Publish and watch replies
Templates go to Meta for approval, usually in minutes. Replies land in the shared inbox; the AI can answer first.
Good questions
Automate the follow-ups you keep forgetting.
Connect your WhatsApp Business number, pick a flow, publish. Free plan, no message caps, 7-day trials on paid plans.