WhatsApp marketing software, from opt-in to order
Recoverly is WhatsApp marketing software for the whole journey: collect opt-ins on your site and at checkout, send campaigns to the people who asked for them, automate cart, restock and win-back messages, and see the revenue each one brings in. Flat monthly pricing, uncapped messaging, and Meta's fees passed on unchanged.
What is WhatsApp marketing software?
WhatsApp marketing software is the toolkit a business uses to market on WhatsApp through Meta's official Business Platform. It collects opt-ins, stores consent, sends approved templates as campaigns and automated messages, and measures what they earn. It replaces pasting numbers into the WhatsApp Business app, which can't schedule, segment, automate or attribute anything.
A complete WhatsApp marketing platform covers four jobs: growing the list, broadcasting to it, automating the messages that should fire on their own, and proving results. Tools that handle only one of those leave you stitching three products together. For strategy, benchmarks and examples, read the WhatsApp marketing guide.
Recoverly does all four on flat plans, runs on the official API as a Meta Tech Provider, and has a one-click Shopify app. A web app for every other kind of business is in early access.
- Opt-in capture chat widget, popup, checkout checkbox, restock and lead forms.
- Campaigns smart audiences, scheduling and paced delivery on Lite.
- Automations cart recovery, back in stock, reviews and win-back flows.
- Templates ready copy for every automation, approved without leaving the app.
- AI chatbot and inbox answers campaign replies inside the 24-hour window, where the first 1,000 replies a month are free.
- Analytics sent, read, replied and revenue, per message.
WhatsApp marketing automation and campaigns in one place
The list, the broadcasts, the automated flows and the numbers, all working from the same contacts and the same consent records.
Opt-ins you can prove, from every touchpoint
Marketing on WhatsApp starts with permission. Recoverly collects it where customers already are and stores the source next to every number, so you always know who agreed to what, and when.
- Chat widget and popup. Free on every plan: a click-to-chat button plus an opt-in pill or timed popup, with an optional welcome discount.
- Checkout checkbox. On Shopify, customers who tick the marketing box at checkout join the list.
- Restock and lead forms. Back-in-stock signups and web forms add recorded opt-ins.
- Consent audit trail. The subscriber list shows each person's consent source, and a STOP holds even through future syncs.
Broadcasts to the part of your list that will care
Send launches and offers to audiences built from real behavior: everyone opted in, recent customers, repeat buyers or shoppers who left a checkout. Schedule them, let delivery pace itself, and read the results in the morning.
- Consent enforced. Every audience is filtered down to opted-in contacts at the moment of sending.
- Scheduling. Set the send time in your local timezone, or go now.
- Safe delivery. Staggered waves, and never two copies of a campaign to one person.
- Approved in-app. Pick or write a template and submit it to Meta without switching tools.
Messages that sell without a campaign calendar
Some of the best WhatsApp marketing isn't a campaign at all. It's a message triggered by what one customer just did: left a checkout, asked for a sold-out size, received an order, or went quiet for months.
- Cart recovery. A sequence of up to three reminders that ends when the order comes in, recovering up to 25% of carts.
- Back in stock. Subscribers hear the moment inventory returns, while demand is fresh.
- Review requests. Sent after delivery, collecting about five times the reviews of an email ask.
- Win-back. Comeback offers for past customers and follow-ups on expired quotes, built in the automation builder.
How to choose the best WhatsApp marketing software
Most tools look alike in a demo. The differences show up in your first bill, your first quality-rating scare and your first attempt to prove return on spend. Four questions separate them.
- Official, and keeps your number? Only Meta Tech Providers on the Business Platform, ideally with coexistence, so your phone app survives the switch.
- Consent built in? Recorded opt-in sources, audiences filtered by consent, and a STOP that no import can undo.
- How is it priced? Flat plans, or seats, caps and a markup on every message? The second model costs most exactly when marketing works.
- Can it prove revenue? Orders attributed to the message that earned them, not just sends and reads.
What a WhatsApp marketing tool should handle on day one
Six message types that earn their place in a customer's chat list.
Launch and sale campaigns
Announce drops and promotions to opted-in audiences, scheduled and paced to protect your number.
Learn more →Abandoned cart recovery
Reminders timed for when shoppers are most likely to finish, canceled the second they pay.
Learn more →Back-in-stock alerts
Sold-out product pages that collect WhatsApp signups, and an alert the moment stock returns.
Learn more →Welcome offers
The discount your popup promised, delivered on WhatsApp the moment someone subscribes.
Learn more →Review requests
Ask after delivery and link to Judge.me, Loox or Google while the customer is still happy.
Learn more →COD confirmation
In cash-on-delivery markets, confirm orders with one tap before shipping and cut returns by around 40%.
Learn more →Recoverly vs typical WhatsApp marketing platforms
What you get, and what you pay, next to the two most common alternatives.
| Recoverly | Per-seat API platforms | WhatsApp Business app | |
|---|---|---|---|
| Opt-in capture with recorded consent | Widget, popup, checkout, restock and forms | Usually forms or imports | No |
| Campaigns with smart audiences | Opted in, recent, repeat, abandoned checkout | Yes, segmented by tags or attributes | Lists of up to 256 saved contacts |
| Ready-made e-commerce automations | Cart, COD, shipping, restock, reviews | Often built by hand in a flow builder | No |
| Revenue attribution | Per message and per automation | Sometimes, on higher tiers | No |
| Same number, phone app still works | Yes, via coexistence | Often no | Yes |
| Pricing | $0, $19 or $49 a month, no caps, Meta fees at cost | Per seat, often with a markup on Meta fees | Free, manual |
Typical platform features and pricing models, checked in September 2026. The Alternatives pages compare specific vendors.
Live in minutes
Start with the free widget
Put the chat button and opt-in popup on your site today; subscribers collect before you pay anything.
Switch on the automations
Cart recovery, restock alerts and review asks take a few minutes each on Lite.
Add campaigns when the list is ready
Broadcasts and smart audiences are included in Lite; Pro adds integrations with Klaviyo, Zapier and Shopify Flow.
Good questions
Market on WhatsApp without a per-message tax.
Start with the free widget, add automations and campaigns on Lite, then integrations on Pro. Paid plans begin with a 7-day free trial.